Real Estate Marketing
Project branding, brochures, sales floor plans, project websites and campaigns – coordinated by one studio. You do not need to know the full scope yet. Together, we establish which services your development needs for its sales launch and ongoing marketing.
Project Branding
Together, we establish who your development is for and which of its qualities the marketing should lead with. We then develop the project name, tagline and visual identity, including its logo, colours, typography and imagery. This identity carries through the brochure, project website and other marketing materials. We incorporate existing names and design requirements.
Project Positioning
Using your project information and our shared brief, we establish the intended buyers, the development’s distinctive qualities and the main communication priorities. These guide its name, design and marketing.
Project Name & Tagline
We develop a project name and a short tagline that express the character of your development. If a name already exists, we build on it.
Logo & Visual Identity
We design the project logo and define its colours, typography and graphic elements. The visual identity is developed for both digital media and printed sales materials.
Imagery & Tone of Voice
We define how your project is presented through imagery and language. Visualizations, copy and design are coordinated to communicate its distinctive qualities across the marketing materials.
Design Guide & Handover
You receive the agreed logo and graphic files, together with a concise guide to their use. It documents how to apply the logo, colours, typography and imagery.
Brochure
We create sales brochures, digital brochures and investor materials for new-build developments. Structure, design, copy and imagery are tailored to your project. We work with our own visualizations or with existing images you provide.
Concept & Design
Concept, page structure, design, core copy and image preparation for your sales brochure. You receive print-ready and digital versions containing the agreed project information.
Digital Brochure
A PDF version prepared for digital sales, with interactive links and suitable for viewing on desktop and mobile devices, sending by email and sharing through the project website.
Applying the Project Branding
We apply existing or separately developed project branding to the brochure, from colours and typography to imagery. This keeps it consistent with the website, floor plans and other sales materials.
Project Website
We develop project websites that present your development clearly and guide prospective buyers from an initial overview to a suitable home and an enquiry. Project information, imagery and sales materials come together in one coordinated website.
You receive a turnkey website: custom UI/UX design, development, hosting, SSL, analytics, a CMS and email forwarding are included. We connect your existing domain or register one if you do not already have it.
Web Design & Development
We design the user journey and visual appearance to match your project branding, then build the website. Content, navigation and presentation are developed for desktop, tablet and smartphone.
Project, Location & Interactive Content
We present the architecture, specifications and surroundings clearly. Depending on the project, we integrate interactive location maps, multiple languages, visualizations, virtual tours and Flatfinder3D. At DavertHof, the website combines location information with apartment listings and a direct path from the selected unit to an enquiry.
Apartment Listings & Sales Materials
Prospective buyers compare units and find the relevant floor plans, brochures and other documents. Depending on the project, we bring these together in apartment listings or a download area. At Aventis Neuenhof, we combine sales documents, German and English content, and an integrated apartment finder.
Enquiries & Analytics
Contact forms make it easy to enquire and can carry through the selected apartment, depending on the project. Analytics is included as standard and shows how the website is used. At Zenznhof, the CMS dashboard shows visitors and enquiries alongside apartment views and floor-plan downloads. We agree which events to track and how to report them for each project.
Manage Content & Availability
You manage text, images and documents yourself in the included CMS. For projects with apartment listings, you can also update unit details and availability there. No coding knowledge is required.
Hosting, Domain & Email
Hosting and SSL are included. We connect your existing domain or register one if you do not already have it. We also set up email forwarding for the project domain so that messages sent to the project address reach the designated contacts.
Sales Floor Plans
We turn your planning documents into clear sales floor plans. Each unit is shown separately, usually furnished and styled to match the project branding. Prospective buyers can understand the layout, possible uses and associated outdoor areas at a glance.
Preparing the Plans
We work from your PDF or DWG files and remove technical details that buyers do not need. Depending on the source material, we use existing vector data or redraw the units.
Furnishing & Outdoor Areas
Furnishing helps buyers understand how rooms can be used and their proportions. Terraces, balconies, gardens and other outdoor areas belonging to the unit can also be shown.
Area Information
Living areas and room sizes are taken from the current area calculation you provide.
Layout & Delivery
Floor plans include the agreed labels, area information and orientation elements. You receive one combined PDF and individual PDFs for each unit, with PNG, JPEG or standalone plan graphics available on request.
Flatfinder3D
With Flatfinder3D, prospective buyers compare apartments directly on the project website. They can view floor plans, 3D views and each unit's current availability in their browser, without additional software.
Interactive Apartment Selection
Prospective buyers filter units by size, location and availability, then access the relevant floor plans and project information.
Manage Availability
Units are shown as available, reserved or sold. Your team updates their status through a dashboard.
3D View
The 3D view complements the floor plans and helps buyers understand where units sit within the development and how they relate to their surroundings.
Matched to the Project Branding
Customizable themes let us match Flatfinder3D's colours and appearance to each project's branding. The apartment finder fits the project website in both design and function.
Site Marketing
We design site signage, hoarding banners and other marketing materials for the construction site presence of new development projects. Scope and format are defined per project, using existing branding or a newly developed design concept.
Construction Signage
Large-format site signs designed with project branding, visualizations and all relevant project information. Delivered as print-ready files.
Fence Banners
Individually designed banners for hoarding surfaces, adapted to project size and available space. Delivered as print-ready files in the required formats.
Campaigns
We plan and run digital marketing campaigns for new-build developments on Google, Instagram, Facebook and LinkedIn. We tailor the scope to your project and sales strategy.
Google Ads for New Developments
Targeted search ads on Google that reach prospective buyers and investors at the right moment. Campaign setup, ongoing management and monthly reporting available as a continuing service.
Social Media Campaigns
Campaigns on Instagram, Facebook and LinkedIn, tailored to the target audience and project phase. We use existing visualizations or client-provided images and video for the ads.
Project Website SEO
On-page optimization of the project website for better rankings and sustainable organic visibility in relevant search queries.
Performance Tracking
Monthly reporting on clicks, enquiries and conversion rates. Campaigns are continuously optimized based on the data.
Pricing & Services Overview
Get our catalog with indicative pricing, example projects, and a full overview of all marketing services — from brochures and floor plans to project websites and campaigns.
Why Oblik3D
Over 500 projects. One studio. Project branding, visualization, brochures, websites and campaigns from the same team.
One Team, One Market Presence
We coordinate project branding, visualizations, brochures and websites in both content and design. Project information, plans and images are adapted and reused across the agreed marketing materials.
Experience from Architecture and Design
Our team comes from architecture, 3D design and software engineering. We read your plans ourselves and have worked for developers across the DACH region since 2019.
Our Own Sales Technology
Flatfinder3D is part of Asono, our own platform. Prospective buyers explore units interactively, directly on your project website and in your project's visual style. Customizable themes let us match its colours and appearance to your branding.
Commission Individually, Scale as Needed
Every service stands on its own. No forced packages, no hidden dependencies. Scope grows with the project.
Frequently asked questions
Frequently Asked Questions About Real Estate Marketing
All frequently asked questionsAn initial discussion is useful even during early planning. We establish the intended buyers, project stage and planned sales launch, then recommend the right sequence. Brochures and sales floor plans require reliable planning documents; websites and campaigns are prepared for the sales launch.
To get started, we need the current architectural or planning documents as PDF or DWG files as well as the current area calculation. You can optionally provide an existing furniture layout or guidance on the intended use of the rooms.
No. Oblik3D does not calculate living areas or certify area information. Living areas and room sizes are taken from the current area calculation provided by the client.
You can commission each service individually or combine several. During our initial discussion, we establish what is already in place and what else your project needs.
Yes. Our branding service covers project positioning, naming and a tagline, together with the logo, colours, typography and imagery. We tailor the scope to your project and incorporate existing names or design requirements.
You receive a turnkey project website. Custom UI/UX design, development, hosting, SSL, analytics, a CMS and email forwarding are included. We connect an existing domain or register one if you do not already have it.
Yes. We also use existing visualizations and other images you provide for brochures, project websites and campaigns.
As a guide, a brochure usually takes 2–4 weeks and a project website 4–6 weeks from kickoff, with complete documents and agreed content in place. Once commissioned, we establish milestones and dates during the kickoff. Urgent projects are discussed individually.
Following an initial discussion, you receive a project-specific proposal setting out the agreed services. You can commission individual services or a coordinated overall scope. We begin with the kickoff once the work has been commissioned.
3D Visualizations for Real Estate Marketing
If required, we also create the 3D visualizations for your project and align them visually with the brochure, project website, sales floor plans, and campaigns. This creates a consistent market presence from one source. We also work with imagery you already have or receive from another studio.
