Architectural Animation
We create architectural animations that bring projects to life. From exterior flythroughs to interior walkthroughs, tailored to the requirements of sales, investor communication and digital marketing.
Selected Projects
When Architectural Animation Is Used
Animations are used where static images are not enough. They convey scale, movement and atmosphere in a way that renderings alone cannot achieve.
Sales and Pre-Sales
01Animations create emotional impact and drive engagement on project websites, in exposés and on social media. Prospective buyers experience the project before it is built.
Investor and Decision Maker Presentations
02Complex projects and urban planning contexts can be communicated clearly and compellingly in a single animation.
Fairs and Events
03A high-impact presentation format for real estate fairs, investor events and public presentations.
Digital Marketing and Social Media
04Animation is the strongest format for digital campaigns. It achieves higher click-through rates and longer viewing times than static images.
Project Documentation
05Visual documentation of the planned project for internal communication, authorities or archive purposes.
What We Deliver
The scope of work is defined together during the kickoff, based on the available planning documents and intended use. Length, camera movement and level of detail are determined on a project-specific basis.
- Exterior flythrough around the building(01)
- Interior walkthrough through living spaces(02)
- Combined exterior and interior animation(03)
- Urban context overview animation(04)
- Drone and aerial perspectives(05)
- Cinemagraphs for digital channels(06)
How We Work
Animations require careful planning of camera movement and storyboard before production begins. A structured process ensures quality and efficiency throughout.
Kickoff and Storyboard
01Alignment on animation length, camera moves and narrative arc. Outcome: an agreed storyboard with defined camera positions and sequence.
Grey Material Phase
02Creation of camera movements in neutral materials. Decisions on pacing, cuts and composition, before materials and details are developed.
Give us your feedback
03Implementation with materiality, lighting, vegetation, surroundings and project-specific details. This forms the basis for the structured feedback rounds.
First Revision
04Consolidated feedback based on the developed interim result. Adjustments to camera movement, materials and lighting are implemented.
Second Revision
05Fine-tuning based on the first revision. Details are refined until the result fully meets the project requirements.
Finalization and Delivery
06Delivery of the final animation in agreed formats and resolutions, optimized for the intended use: web, presentation, social media or large screen display.
Frequently Asked Questions
Floor plans, elevations, sections and a site plan form the basis. Also helpful are an existing 3D model, material specifications and references for the desired atmosphere. We clarify during the kickoff what is needed for the current planning stage.
This depends on the intended use. For social media and digital campaigns we recommend 10 to 90 seconds. For investor presentations and trade fairs, two to four minutes is typical. We advise on the optimal length and narrative structure during the kickoff.
We work with three structured revision rounds. One after the grey material phase, two after the development stage. The exact scope is defined in the proposal.
This depends on the length and complexity of the animation. After the kickoff you will receive a binding project schedule with concrete milestones. Urgent projects are discussed separately.
Standard delivery is in Full HD (1920 × 1080 px) or 4K (3840 × 2160 px), depending on the intended use. We deliver in formats optimized for web, presentation and social media.
Yes. If architectural or interior visualizations already exist for the project, we build the animation on the same 3D material. This significantly reduces the effort and ensures a consistent visual language throughout.
Yes. We are happy to work under a non-disclosure agreement and handle all documents with discretion. Reference projects are only published with explicit approval.
Facts
Related 3D Services
Architectural animations are frequently commissioned alongside visualizations within the same project. We provide all visual services from one studio, built on the same 3D material.
Marketing and Sales
Many of our clients commission visualizations and marketing services from a single partner. On request, we also develop exposés, project websites and digital campaigns, aligned with the visual material we create together.