Project Branding
Brands that sell new developments
- 500+ — completed projects
- 100+ — clients, mainly in Germany and Switzerland
- Sold out — Aventis Neuenhof, six weeks after the sales launch
Understand · Design · Sell
Analysis first, then design – every brand starts with location, market and audience
We research the surroundings, the competing projects and the people who are meant to buy or rent here. We do this analysis ourselves, in our own team. It decides how the project has to present itself to stand out, and it is the basis for every design.
Name, logo, colors and typography – a presence that stays in mind
The analysis leads, where needed, to a project name, and to logo, color palettes and typography. We show several directions and develop the chosen one into a design system that is unmistakable and carries from the first draft to the last application.
One brand for every channel – so the project is recognized everywhere
Hoarding, brochure, website, ads and sales floor plans speak the same language. Because we also make the 3D visualization, brochure and website, the brand flows into every application without a handover, until the last unit is sold or rented.
Not always. For small developments a project name and an adaptation of your existing design is often enough. A dedicated brand pays off when the project has a distinctive location, a longer sales period or several phases.
Yes. Name, logo and identity can be commissioned separately or together. Commissioned together, they flow into brochure and website in one go.
After approval and full payment you receive the right to use the logo and files for marketing this project; your brokers and the portals may use them for that purpose. The project name is yours to use and, if you wish, to register as a trademark. Use for other projects or transfer to third parties is not included; the details are set out in the quote and our terms.
Domains yes, trademarks no. We check available domains for every name proposal. Before the site sign and brochure go to print, a trademark lawyer should check the name; we supply the name list and logo drafts.
It depends on the scope: name alone, logo and identity, or adapting an existing design. After a short conversation you receive a quote with everything included.
More services
You can commission each service on its own or several coordinated together. Together they make up a project's market presence, from one team.