Brands that sell new developments Project Branding
Before buyers see the first rendering, they see the name, the logo, the colors. These decide whether a project stays in mind or disappears among all the other offers. We develop project brands from research and analysis of location, market and audience: name, logo, colors and typography as a design system that sets your project apart from the competition, makes it recognizable and carries it until it is fully sold or rented.
Since 2019 we have been taking new developments to market
Project brands as distinctive as your development
Understand, Design, Sell
01 · Understand
Analysis first, then design – every brand starts with location, market and audience
We research the surroundings, the competing projects and the people who are meant to buy or rent here. We do this analysis ourselves, in our own team. It decides how the project has to present itself to stand out, and it is the basis for every design.
02 · Design
Name, logo, colors and typography – a presence that stays in mind
The analysis leads, where needed, to a project name, and to logo, color palettes and typography. We show several directions and develop the chosen one into a design system that is unmistakable and carries from the first draft to the last application.
03 · Sell
One brand for every channel – so the project is recognized everywhere
Hoarding, brochure, website, ads and sales floor plans speak the same language. Because we also make the 3D visualization, brochure and website, the brand flows into every application without a handover, until the last unit is sold or rented.
Services
Analysis
- Market analysis
- Audience analysis
- Competitor analysis
- Positioning
Identity
- Project name
- Logo
- Color palettes
- Typography
System
- Brand direction
- Design system
- Files for print and web
Our approach
A brand that sells. Not just a logo.
Across more than 500 projects, mainly in Germany and Switzerland, we have learned how buyers and tenants compare developments and what they remember.
Every brand starts with research and analysis. Only when it is clear what the project should stand for do name, logo, colors and typography follow.
Brand, 3D visualization, brochure, sales floor plans, website and Flatfinder3D are made by one team. Your project speaks the same language everywhere, and you have one contact for everything.
You commission the whole brand or single parts, from the name to the design system. We work for developers who want to sell or fully rent out their project, not just show it.
Start your project
Tell us briefly about your project. You receive a quote with scope, timeline and one price that includes everything.
Not always. For small developments a project name and an adaptation of your existing design is often enough. A dedicated brand pays off when the project has a distinctive location, a longer sales period or several phases.
Yes. Name, logo and identity can be commissioned separately or together. Commissioned together, they flow into brochure and website in one go.
After approval and full payment you receive the right to use the logo and files for marketing this project; your brokers and the portals may use them for that purpose. The project name is yours to use and, if you wish, to register as a trademark. Use for other projects or transfer to third parties is not included; the details are set out in the quote and our terms.
Domains yes, trademarks no. We check available domains for every name proposal. Before the site sign and brochure go to print, a trademark lawyer should check the name; we supply the name list and logo drafts.
It depends on the scope: name alone, logo and identity, or adapting an existing design. After a short conversation you receive a quote with everything included.