When looking for references for a property development website, the first things you see are large images, typefaces and animation. The comparison becomes more useful when you consider the task behind them. Which qualities of the development come through? How do the different elements connect? How does someone find an apartment?
Zenznhof, Davert Hof and Aventis Neuenhof illustrate three tasks from our own work. They offer useful starting points for a brief: connecting architecture and imagery, carrying a consistent project identity across media, and presenting the available homes clearly.
Zenznhof: Carrying the building’s character across media
With timber façades and a deep pitched roof, Zenznhof in Amerang draws on the architecture of the Chiemgau region. Balconies, loggias and small gardens form part of the homes. These features provide a concrete foundation for the building’s presentation.
Large visualizations and moving images introduce the architecture and living spaces on the website. Location information adds context. An apartment overview and the corresponding floor plans lead visitors to individual homes.
The website carries the brochure’s design into a digital setting. Imagery, typography and recurring design elements connect the two. Someone moving from the brochure to the website stays within a consistent project presentation.
The mockups show several parts of the site: an architectural view, location information and the apartment overview. Together with the floor plan sheet, they show how the identity extends from a large visual presentation to a specific sales document.
For your own brief, a useful question follows: Which qualities of the building should people recognize across every medium? At Zenznhof, the architecture and outdoor spaces provide a clear reference.
Explore Zenznhof, including website views and screen recordings.
Davert Hof: Bringing a varied development together
Davert Hof is in the center of Ottmarsbocholt. Its two buildings, Hofhaus and Gartenhaus, bring together eleven accessible apartments, day care and a shared care residence. They share a courtyard with a large oak tree.
The development combines different types of information. The architecture, location and residential offer each need a clear presentation. A website should explain their relationship while keeping the specific information accessible.
For WERTH GmbH, we created the visual identity, 3D visualizations, brochure and website. The project presentations show the wordmark on a card, the website opening with an architectural image, location content and an apartment overview. Together, they make the shared design framework visible.
Each view has a different purpose. The architectural image shows the brick buildings and their design. Location information places them within the town. The table makes the offer comparable. The project identity brings these presentations together.
For your own development, consider the variety of information involved. Do several buildings need explaining? Are there different residential offers? What do the respective audiences need to know? Those questions help establish the structure before the detailed layout begins.
These images are presentation mockups. They help assess image selection, typography and composition. Usability across devices is additionally checked on the website itself.
Aventis Neuenhof: From an architectural impression to an apartment
The exterior visualizations for Aventis Neuenhof show long balcony lines, recessed windows and planted areas around the building. Interior views add to the presentation of the homes.
The project website we designed leads from a large architectural image to information for the apartment search. An overview brings together floor, room count, area and availability. A location map and images of the surroundings complement the building presentation.
Typography, image sequences and generous spacing give these elements a consistent setting. The design needs to give an architectural image room while also arranging apartment information clearly. Both tasks deserve the same care.
The portfolio screen recordings show these areas and the transitions between them. The useful point to examine is how the site moves from the first impression to a specific offer. Visitors should be able to discover the building’s qualities and then assess individual homes.
For a brief, describe the journey from the opening image to a particular apartment. Which information is needed along the way? What belongs in the overview, and what belongs in the detail view?
Turn references into a useful brief
These examples highlight different priorities within a development website. To make a reference discussion useful, ask specific questions:
- Which architectural features should shape the first impression?
- Which existing identity and materials should the website build on?
- Which homes, buildings or residential offers need to be distinguished?
- How will visitors move from the overview to an apartment’s floor plan?
- Which images explain the offer, and which formats will be needed?
- How should an inquiry retain its connection to the selected apartment?
That turns a collection of references into a practical brief. An image or typographic detail may appeal to you. For planning, establish the job it needs to do within your own development.
Develop the website from the project
At Oblik3D, the project identity, 3D visualization, sales materials and website are developed within one team. Image planning, design and content can be coordinated together. Existing identities and materials can provide the starting point.
The right website follows from your development: its character, its audience and the offer the sales team needs to explain.
Show us your development. We will work through the website’s tasks and the foundations you already have.
